Akifumi Inoue / Patent Attorney
The meaning behind the name RiZ
Making IP work for business. Looking beyond, together.
I have spent more than 25 years in patent practice.
What I have come to feel most strongly is that obtaining a patent, in itself, does not necessarily translate into business strength.
How should an invention be understood, and what scope should be secured as rights?
How can those rights be connected to the business in the years ahead?
A patent firm brings expertise in identifying the technical essence of an invention and designing the rights around it.
A company, meanwhile, has the perspective to decide how IP should be used in light of the realities of its business, market, competitors and R&D.
These two perspectives should not operate separately.
Only when they come together within the same matter can IP truly be turned into business strength.
That conviction led to the creation of RiZ.
At RiZ, two specialist organizations—Riz International Patent Office and Riz Intellectual Property Management Co., Ltd.—work together under one brand.
From the corporate IP perspective, we look ahead to the objectives and future of the business and consider what should be protected.
Then, through the expertise of patent attorneys, we translate those decisions into concrete rights.
We want companies to remain the decision-makers, draw on the expertise they need, and build IP that contributes to the business.
That is the form of support we aim to provide.
The name RiZ also carries the idea of “Rise”—progress and growth.
Each letter also expresses part of our philosophy.
R is Revolution.
To reshape the conventional model of IP support.
i is Integration.
To bring together the business perspective with expertise in invention and law.
Z is Zenith.
To turn IP into business strength and help corporate value reach new heights.
Transform IP support, integrate two areas of expertise, and help corporate value reach new heights.
And to grow together with our clients.
That is what we have put into the name RiZ.
Making IP work for business.
Together, we aim to go further.